This has just started making the viral rounds, so if you haven't yet been infected, here you go.
I think that Maglite corporation should immediately make a derivative commercial, where a woman is using a (feeble) cellphone to find a way in the dark, tripping over people and cursing before being thrown out. On the way out she passes another woman who discreetly pulls a tiny flashlight from her purse and easily finds her seat.
Voiceover: "Join the Maglited States of America." Show the product, and cut.